CARLA : A FRANÇOIS THERON CREATION.
TOP-OF-THE-RANGE FRENCH JAMS AND PRESERVES.
François Théron, probably best known for
his creations in the world of sweets and in particular
ice creams and sorbets, has taken up a new challenge :
he is taking a fresh look at the world of jams,
reliving the first delicious moments of childhood.
In 2001, just as a fashion designer would do, he launched
his own label, CARLA, with a view to making it a brand
that focused both on tradition and innovation.
His vision was to shake up a complacent world, unreceptive
to change and dominated by industrial products.